Contextual Advertising
982-
300 USD Google ads online store cosmetics
Contextual AdvertisingContextual advertising
All information in the PDF file
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CURRENCY EXCHANGE "Rate"
Contextual AdvertisingThis is a case of our work with the currency exchange service Yekurs, which demonstrates how properly configured advertising can increase brand awareness and attract new clients in the financial services sector.
The client approached us with the problem of insufficient reach and unstable client flow. Thanks to an effective strategy and targeting, we solved this problem, significantly increasing the number of clients and helping the company become one of the leaders in the local market even with a limited advertising budget.
#geotargeting #target #contextualadvertising #outdooradvertising #SMMPromotioninSocialNetworks
… #SMMposts
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Online store "Ispot"
Contextual AdvertisingThis is a case of our work with the electronics store ISpot, which demonstrates how properly set up advertising can significantly increase the number of inquiries and profits in the electronics sales niche. The client approached us with the problem of insufficient brand recognition and low sales levels. Thanks to a competent strategy and targeting, we solved these issues by increasing audience engagement and effectively attracting new customers. This allowed us to achieve high results even with a limited advertising budget.
#geotargeting #target #contextualadvertising #outdooradvertising #SMMPromotioninSocialNetworks
#SMMposts
#electronics
… #Apple
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78 USD Google Ads for a client selling Second Hand wholesale
Contextual AdvertisingSearch advertising #GoogleAds + remarketing.
Cost less than 450 UAH/conversion. 99% of conversions are targeted.
Turnkey Google Ads setup!
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45 USD Configured conversions + launch of search campaigns (Alphabet)
Contextual AdvertisingGoal:
Set up conversions and launch effective search campaigns for the client "Azbuka".
Approach:
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Audit: Conducted a detailed audit of advertising campaigns, after which it was decided to start everything from scratch.
Tag Manager: Connected Tag Manager, set up all necessary tags to track all types of conversions.
Keywords: Collected keywords for several ad groups.
Negative keywords: Added negative keywords to improve targeting.
Launch: Successfully launched search campaigns.
Results:
Optimized conversion settings.
Successful launch and improvement of campaign metrics.
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Project setup from 0. Equipment store for Horeca establishments
Contextual AdvertisingSetting up and optimizing Google advertising campaigns. The project started on 22.10.23, without previously configured e-commerce. Therefore, the main task was the correct setup of e-commerce. Since the site was on CMS, the client was offered 2 options for implementation of the setup, a technical specification was formed for the programmer, and additional recommendations for installing the module were provided. After a joint discussion, weighing all the "pros" and "cons," the client decided in favor of installing the e-commerce module. After checking everything and ensuring that everything was working properly, we proceeded to create the structure of the advertising cabinet. Existing campaigns were optimized, and an additional 2 campaigns were launched to increase sales and revenue. Over the 2 months of project management, the following goals were achieved: an increase in the number of sales, achieving a return on investment of 2000% with a cost of 55,000 UAH per month. As a result, with expenses of 99,600 UAH, the number of sales increased by 275, revenue increased by 2,320,000 UAH, and the actual profitability was 2458%. During the work, A/B testing of different ad group objects was conducted to identify the most successful and attractive ones, cleaning of search queries, and testing of various marketing strategies to find the most optimal one, under which the campaigns could yield maximum results.
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Setting up and managing advertising campaigns. Niche - cosmetics
Contextual AdvertisingThe project started on 01.04.24. I immediately began analyzing the website for compliance with Google Merchant Center requirements, gathered recommendations for corrections for the site, as well as for increasing conversion rates. After that, I proceeded to check the settings of the analytics resources, merchant center, and advertising cabinet. Conversion tracking that was missing was set up: clicks on the phone number, email, social networks, and the correctness of the e-commerce setup was verified. Once I was sure everything was working properly, I began analyzing the advertising cabinet. During the verification of conversion settings, it was found that secondary conversion goals "add to cart" and "begin checkout" were made primary, and their value was passed along with the main conversion "purchase"; these conversions were added to the campaign goals, which negatively affected the effectiveness of the advertising campaigns. Next, I moved on to analyzing active and paused campaigns to identify the most successful ones and further build the structure of the advertising cabinet. After checking with the client, it was agreed to suspend low-performing campaigns and launch new ones to increase sales and revenue.
The goal of the project was to increase sales and overall revenue while maintaining return on investment. The starting budget was 200,000 UAH, with further scaling contingent on positive results.
… During the course of the project, general shopping and performance campaigns for all products and separate branded campaigns were additionally launched. As a result, from 01.04.24 to 18.07.24, with an increase in monthly expenses of about 15-20% from the previous budget, it was possible to increase the number of sales by 109 and total revenue by 1,760,000 UAH, while the return on investment increased by 58% compared to the previous period.
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coffee shop
Contextual Advertisingcoffee shop
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Advertisement for a clothing store (premium segment)
Contextual AdvertisingAdvertisement for a store
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Contextual advertising for "Pool Store"
Contextual AdvertisingMain task:
1) increase the number of pool construction applications
2) increase sales from the website;
Results:
… - Closing deals for pools: total amount of 1 million+
- Website sales: amount of 500k+
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56 USD Advertisement Taxi Zaporizhzhia
Contextual AdvertisingSet up search advertising and application advertising (for downloads)
we have achieved the following results in the last month:
budget for application advertising 100 UAH per day (cost per download 15 UAH)
budget for search advertising (200 UAH per day)
… cost per click 3.83 UAH
page 16.83%
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56 USD Outdoor advertising (banners, signs, billboards)
Contextual AdvertisingSet up advertising for outdoor advertising (banners, signs, billboards, etc.)
City Kharkiv
I have created 6 advertising campaigns (each direction has its own advertising, budget 50-80 UAH per day) 5 search ads and 1 banner ad (for testing).
Received the following results in a month:
… average cost per click 9.60 UAH
cost per conversion 122 UAH