The best works of freelancers in contextual advertising on Freelancehunt — examples of work performed in contextual advertising ― page 57

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627 applications for the network of medical laboratories | Google ads

Contextual Advertising

Astra Dia - a Transcarpathian network of medical laboratories of European level, 52 points in Ukraine.
Task: increase the number of applications and consolidate this result

Point A, what the client came with:
… - Limited number of campaigns
- Unstable flow of applications
- High cost per conversion
- Lack of clear structure by directions
- Part of the traffic was non-targeted
In the first months, the number of conversions was lower - this was the stage of testing hypotheses, creatives, and account structure.

Point B - current result:
In the last month (December 2025) received
- Spent 32 thousand UAH (-11%)
- Received 627 conversions (+20%)
- Average cost per conversion - 50 UAH (-26%)
This shows an improvement in efficiency, an increase in the number of applications, and a decrease in CPA

During the cooperation period, it was possible to significantly increase the number of applications and reduce their cost due to optimizing the structure of campaigns, focusing on local traffic, and switching to conversion strategies

How did we do it? Campaign structure
A logical structure was built with a focus on different user intents.
Search campaigns: - branded, - on competitors, - on key analyses / laboratory services
Campaigns (with creatives) - for discounts, promotions, special offers
YouTube campaign - to increase brand awareness and create demand

All campaigns operate on a maximum conversion strategy, which gives the best result under these conditions

A few secrets of success
1. Separation of directions. Each service - a separate campaign with its own keywords and creatives
2. Focus on locality. Maximum relevance for the Transcarpathian region
3. Optimization for conversions. All campaigns work for results, not just traffic
4. Gradual scaling. First test - then increase the budget

Difficulties we faced:
1. Low number of conversions at the start. Solution: Testing and implementing different campaign formats, keywords, and ads
2. Not ideal quality of traffic. Solution: optimization of key queries, negative keywords, bid adjustments
3. Different effectiveness of directions. Solution: focus budget on the most conversion services (diabetes, brand, analyses)

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OlegRychkin
Setting up Contextual Advertising (PPC)

Contextual Advertising

The project has implemented a complete cycle of analytics and advertising infrastructure.

RomanMU
Setting Up Contextual Advertising (Car Wash Kyiv)

Contextual Advertising

Setting up contextual advertising (Google ADS) T.REX Car Wash Kyiv - Car Wash, detailing

RomanMU
Setting up contextual advertising for the sale of watches

Contextual Advertising

Setting up contextual advertising (Google Ads)

Comprehensive setup of contextual advertising in Google Ads has been conducted to attract targeted traffic and increase the number of applications.

… Completed tasks:
– analysis of the niche and competitors
– collection and clustering of key queries
– building a logical structure of advertising campaigns
– writing and optimizing advertising announcements
– setting up negative keywords and ad extensions
– configuring geo-targeting, scheduling, and display strategies
– connecting and setting up conversion tracking

Result: advertising campaigns have been launched and optimized, aimed at obtaining targeted inquiries and further increasing efficiency.

mistfist
Contextual advertising for a freight transportation company

Contextual Advertising

Comprehensive setup of contextual advertising in Google Ads has been completed with the aim of attracting targeted traffic and increasing the number of applications at an optimal cost per lead.

The following stages were implemented as part of the work:

… – Analysis of the niche, competitors, and demand
– Collection and clustering of key queries considering commercial intent
– Formation of the structure of advertising campaigns (Search / Display if necessary, Performance Max)
– Writing relevant ads focusing on unique selling propositions and conversion
– Setting up ad extensions (sitelinks, callouts, structured snippets)
– Selection and implementation of negative keywords to filter out non-targeted traffic
– Setting up geo-targeting, ad scheduling, and bidding strategies
– Connecting and configuring conversions (forms, calls, applications)
– Integration with Google Analytics / GA4 if necessary
– Test launch and initial optimization of campaigns

Result — a correctly configured advertising system aimed at obtaining targeted inquiries, with transparent analytics and the possibility of further scaling and optimization.

mistfist
312 USD
https//kphk.ee/

Contextual Advertising

Client:
Dental clinic in Estonia. Professional dental clinic in Tallinn with a wide range of services.
Our task (Goal):
The cost of the target application should not exceed 25 euros.
… Starting data:
Start date: November 1, 2025
Initial traffic: 0
Region: Estonia, Tallinn
Advertiser: Google ads

Svarog
Creative niche of cryptocurrency

Contextual Advertising

Creative niche of cryptocurrency

doliaalina
Online women's clothing store

Contextual Advertising

Work period - 9 months
Budget invested - 3,246,006.39 UAH
Conversions - 12,150
Cost per conversion - 267 UAH
… Gross income - 22,821,625.00 UAH
ROAS - 703%

dolphin_111
Google Ads Search Certification

Contextual Advertising

#Google Ads Search

Roneta
13 USD
Creative for targeting

Contextual Advertising

The task is to create an interesting creative for obtaining a grant. The idea of the grant has been thought out as a win, so there is a festive atmosphere conveyed through a red carpet and confetti. Resizes have been made for full advertising.

doliaalina
Team Lead in a Marketing Agency. Google Ads, Bing Ads.

Contextual Advertising

My role. Head of PPC Department
Support languages: English, German, Czech, Ukrainian, English, Polish, Russian

Area of responsibility:
… - Strategic planning
- Product marketing
- Target market assessment
- Google Ads
- Google Analytics
- Google Merchant Center
- Google Tag Manager
- Google Trends
- Ringostat
- Worksection
- Department management
- Department expansion
- Creating an internal knowledge library
- Conducting interviews

NikolaevTeam
VIP services at the airport. Google Ads. Lead generation

Contextual Advertising

My role. PPC Specialist
Project description.
Target country: Worldwide
Support language: English
…
Scope of responsibilities
- Strategic planning
- Target market assessment
- Google Ads
- Google Analytics
- Google Tag Manager

NikolaevTeam

Contextual Advertising