The best works of freelancers in contextual advertising on Freelancehunt — examples of work performed in contextual advertising ― page 56

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Sneaker advertisement

Contextual Advertising

Sneaker advertisement

photoshop_by_katya
200 USD
Promotion of an online sports goods store

Contextual Advertising

Case: Promotion of an Online Sports Goods Store

About the Project

… An online store for sports goods.

Collaboration has lasted over 2 years. The project was launched practically from scratch and required the establishment of a full-fledged advertising, analytics, and sales tracking system.

Client's Objectives

The main goal is to achieve a stable flow of orders through Google Ads and to build an effective customer acquisition system.

It was also necessary to:

* set up correct analytics;
* build a conversion tracking system;
* optimize advertising campaigns for maximum return on investment;
* ensure stable sales growth within the available budget.

What Was Done

Comprehensive project preparation was conducted:

* Competitor analysis
* Target audience analysis
* Product assortment analysis
* Development of a promotion strategy

All necessary Google services were set up:

* Google Ads
* Google Analytics 4
* Google Tag Manager
* Google Merchant Center
* Google Search Console
* Google Business Profile
* E-commerce setup (Enhanced Ecommerce)
* Sales and conversion tracking setup

## Launched Advertising Campaigns

* Performance Max
* Google Shopping Product Campaigns
* Search Campaigns
* Remarketing
* Banner Advertising

Results Over the Entire Period of Work

Advertising Budget:

683,000 UAH

Received:

* over 1,270 orders

Advertising Revenue:

4,660,000 UAH

Average Order Value:

367 UAH

ROAS:

6.82

Advertising Return:

682%

Project Features

One of the main constraints of the project was the advertising budget.

Demand and potential for further scaling were significantly higher, but due to budget constraints, it was not possible to fully realize the potential of the advertising campaigns.

Despite this, a stable customer acquisition system was built, and effective advertising return was maintained throughout the entire collaboration period.

Result for the Business

Due to the correct structure of advertising campaigns, set up analytics, and constant optimization, it was possible to obtain over 1,270 orders and ensure over 4.6 million UAH in sales with a ROAS of 6.82.

adswork
22 USD
Launching advertising on Rozetka and Epicenter for a shoe store

Contextual Advertising

Provided consulting support for an online shoe and clothing store with the first launch of advertising on Rozetka and Epicenter.

The work was conducted through the Freelancehunt workspace: the client sent screenshots of the advertising accounts, and I guided step-by-step on what to choose, which products to launch, what budgets and bids to set.

… What was done:

— a safe working format was established through screenshots without sharing access;
— products were selected for the first test on Rozetka;
— a test campaign was launched for 7 products with a budget of 100 UAH/day;
— initial metrics were checked: impressions, clicks, CPC, expenses;
— the advertising account of Epicenter was analyzed;
— balance, old campaigns, and launch logic were checked;
— a new test campaign for Umbro products was created;
— a controlled budget was set: 500 UAH per campaign, 100 UAH/day, bid of 1 UAH per click;
— the client was explained how to view the first results and why it is important not to mix different categories in one test.

Result: the client received two active test advertising launches on marketplaces, a clear logic for product selection, budget control, and further advertising analysis.

Hashtags:
#Rozetka #Epicenter #MarketplaceAdvertising #PPC #Marketplaces #OnlineStore #ProductAdvertising #Ecommerce #Consultation #Freelancehunt

Me4Hik
Google Ads case for the company "Eco-Ceiling"

Contextual Advertising

Launching advertising from scratch and scaling sales in the stretch ceiling niche.

About the client:

… Eco-Ceiling Company specializes in the installation of stretch ceilings in Kyiv and the surrounding area.

The main task is to build a stable customer acquisition system from scratch through Google Ads and scale sales.

Starting situation

Before the collaboration began, the company had not launched advertising on Google Ads.

In fact, the advertising system needed to be created completely from scratch:

- without account history
- without accumulated conversions
- without statistics for Google algorithms
- in a highly competitive niche of repairs and stretch ceilings

The main objective is to quickly bring the advertising to a stable flow of applications and ensure the return on advertising budget.

What was done
Complete setup of Google Ads "turnkey"

An advertising system was created from scratch:

- account structure developed
- semantic core collected
- search campaigns created
- ad groups set up for different types of services
- negative keyword lists prepared
- segmentation and optimization

To improve efficiency:

- campaigns divided by types of queries
- separately highlighted "hot" commercial keywords
- budgets optimized
- search queries regularly cleaned
- weak traffic disabled
- Work with ads

New advertising offers were created with a focus on:

- free measurement
- quick installation
- guarantee
- turnkey installation
- work in Kyiv and the surrounding area

This allowed for an increase in CTR and the quality of inquiries.

Analytics and optimization

For stable scaling:

- conversion tracking set up
- campaigns optimized for applications and calls
- bidding work conducted
- CRM analytics connected
- lead quality regularly analyzed

Advertising results:
Period: May 2025 — May 2026
Google Ads
Impressions: 2,329,929
Clicks: 159,795
Conversions: 2,977+
Advertising costs: 1,839,330 UAH
Average cost per conversion: 617 UAH
CRM results

During the period of work, the advertising brought:

- 417 successful applications
- 10,580,148 UAH in sales

Comparison of costs and results
Advertising budget:
1,839,330 UAH
Revenue generated:
10,580,148 UAH
Conclusions on effectiveness

Thanks to the properly built Google Ads system, it was possible to:

- launch advertising from scratch
- quickly bring the account to stable results
- build a predictable flow of applications
- scale sales
- achieve revenue of over 10.5 million UAH

Return on advertising

The actual revenue exceeded advertising costs by more than 5.7 times, demonstrating the high effectiveness of the advertising system and proper campaign optimization.

What had the greatest impact on the result

The greatest effect came from:

- correct account structure from scratch
- segmentation of "hot" queries
- regular cleaning of search traffic
- optimization of bids for conversions
- work with CRM and analytics
- constant optimization of campaigns

Tools used
- Google Ads Search
- Performance Max
- Google Analytics
- Remarketing
- Conversion optimization
- CRM analytics

Irina_Kovaleva_UA
384 USD
"nasintrav.com" | Google Ads - promotion of Seeds and Fertilizers

Contextual Advertising

Nasintraw
Seeds and fertilizers | Google Ads | 2025–2026

Project
… The client came on board in the summer of 2025 after an unsatisfactory collaboration with a previous agency. Specialization — online sales of seeds and fertilizers across Ukraine.
What was found in the audit
Activity imitation script: the agency was creating and deleting tags in campaigns daily — solely for "activity" in the change history.
Conversion duplication: the website on OpenCart had two data transfer methods connected simultaneously (Data Layer + Tag via GTM) — metrics in the dashboard looked great but were incorrect.
Average check ~500 UAH — too low for profitable advertising without upsells.
What was done
Conducted a detailed audit and completely rebuilt the account structure.
Agreed with the client on a strategy to increase the average check (upsells).
Launched campaigns with manual bid management — focus on low-cost lead acquisition.
Connected product reviews through Google Merchant Center (free feature): stars in product listings → +CTR → +conversion.
Provided systematic recommendations for website improvement.
Using: shopping campaigns, Performance Max, search campaigns.
Results over 365 days
3,042,453
Impressions
2,343
Conversions
UAH 249,762
Expenses
UAH 1,408,401
Conversion value
UAH 106.56
Cost per conversion
~5.6x
ROAS (conv. value / cost)

Dynamics and scaling
2024–2025: average monthly budget — 30,000 UAH, cost per lead — 8–10 UAH.
From February 2026: resumed collaboration after a seasonal pause. Increased budget to ~90,000 UAH/month (+3x) based on statistical recalculation of the previous season.
Result: moving along positive scenarios since the beginning of spring 2026. Cost per lead for the year — 106 UAH (increase due to rising advertising costs, but ROAS remained stable).
Key conclusions
Activity imitation in the account — a real practice of some agencies; easily detected through an audit.
Conversion duplication — the most common reason for "good" metrics among unqualified specialists.
Low average check = necessity for upsells; without them, advertising is unprofitable.
Free features of Merchant Center (reviews) — often ignored, but provide a significant effect.
Statistical approach to budget planning allowed for confident scaling x3.

effect_marketing
Google Ads for a Premium Window Sills eCommerce Store

Contextual Advertising

Sillbud is an eCommerce store specializing in premium window sills from brands such as Topalit, Werzalit, and KaschPro. The company also sells countertops, table legs, drip caps, decking boards, and related products. In addition to online sales, the client provides turnkey installation services, so the main goal was not only increasing eCommerce sales but also generating high-quality installation and consultation leads.

What Was Done
— Started working on the advertising campaigns in March 2025.
… — Conducted a full audit of the Google Ads account and product feed structure.
— Optimized and rebuilt the Google Merchant Center product feed.
— Structured the feed by product categories and brands: window sills, countertops, decking boards, drip caps, table legs, etc.
— Launched segmented Performance Max shopping campaigns for separate product groups and categories.
— Set up a dedicated remarketing shopping campaign for all website visitors using the full product feed.
— Launched Search campaigns for core product categories, competitors, and key brands including Topalit, Werzalit, and KaschPro.
— Optimized landing pages and website structure to improve conversion rates.

— Reworked the conversion tracking system step by step.
Initially, the account was optimizing for phone clicks, WhatsApp/Viber clicks, and other micro-conversions, which negatively affected campaign optimization quality.

Eventually, only real business conversions were left:
purchases, website form submissions, and Binotel leads.

— Ongoing campaign optimization included:
semantic expansion;
adding new product categories;
testing bidding strategies;
budget optimization;
scaling top-performing campaigns.

Results
— Over the year, the campaigns generated 953 conversions.
— Cost per conversion decreased from UAH 7,399 to UAH 771 (–89.58%).
— Overall account conversion rate increased from 0.05% to 0.42% (+681%).
— Search campaign conversion rate increased from 0.16% to 1.90% (+1119%).
— Top impression share increased from 67.24% to 73.44%.
— The advertising budget was successfully scaled from ~$500 per month at the start to ~ $2000+ per month due to stable performance growth.

Conclusion
The project achieved a significant increase in advertising efficiency, reduced lead acquisition costs, and scaled the advertising budget by more than 4x.

By optimizing the account structure, product feed, and conversion tracking system, the campaigns started learning from real purchases and qualified leads, which significantly improved traffic quality and increased both product sales and turnkey installation inquiries.

stanislav_sam92
Sales texts for selling the course

Contextual Advertising

5 different sales texts for selling a web design course.

malish_KISS
Meta Ads Google Ads | Target Context | Clothing

Contextual Advertising

What we did:

Correct setup of analytics, conversions, and events
Launches at the TOF, MOF, BOF levels
… Active work with campaigns on DIRECT
Launches of new collections in advertising, maintaining brand identity

Our results:

Increased ROAS from 6.6 to 9.3 in 2 months of work
Sales increased by 48%

arthur_tomniuk9
How the project returned after 3 agencies and grew by 40% in turnover

Contextual Advertising

Online store for car audio and accessories
First collaboration: starting from scratch
In June 2023, a project began — an online store for car audio and accessories. At the start, the situation was more complicated than it appeared externally.
After analyzing the account, it became clear:
… - e-commerce was not set up at all;
- actual sales data was not being transmitted;
- optimization of advertising campaigns was happening "blindly."
In other words, the system was operating without the main component — without correct data.

What was done:
- a technical task was prepared for setting up e-commerce.
- after implementation — complete testing of events.
- the correctness of transaction transmission was checked.
- product feeds were adjusted.
Two basic campaigns were launched: Performance Max and standard Shopping.

We started to move gradually — adding segmentation by price and highlighting the most successful product groups. The project began to grow, but slowly — which is normal for starting from scratch.

However, by September 2023, the client decided to end the collaboration. Expectations were higher than what the project's development stage allowed.

Period without me: independent management + 3 agencies
After the collaboration was terminated, the client:
Tried to manage advertising independently — for about 3 months, the results began to deteriorate.
Turned to one agency, then to another, and then to a third.
Each of them:
- restructured the account,
- changed the logic of campaigns,
- made adjustments in Merchant Center.
Tea was brewing, the budget was growing, but the improvement in results did not occur, profitability was falling.

June 2025 — return

Almost two years later, the client wrote again.
At the meeting, he honestly said:
- expectations in 2023 were inflated;
- it seemed that the project did not receive enough attention;
- but practice showed that stability is more important than chaotic "restructures."

We agreed on a restart. And this time there was an opportunity to compare —
my working period vs the period of 3 agencies.

Second collaboration: system restoration

At the start, a complete audit was conducted.
First steps:
- campaigns that systematically "sank" results were turned off.
- those campaigns that provided the best economy were kept as the basis.
- the budget was redistributed.
- some campaigns that had started to show promising results back in 2023 were restored.
- the freed budget was directed to effective areas.

Simultaneously, we began launching:
- campaigns for priority categories,
- campaigns for key brands.

Each launch went through testing → analysis → scaling.

Results for the period of the second collaboration compared to the period of agency work:

- Budget increased by 111,000 UAH
Total budget — 577,000 UAH

- Number of sales +10%
Up to 2,730 orders

- Turnover +40%
Up to 3,880,000 UAH
(+1,270,000 UAH growth)

- ROAS increased by 113%
Up to 672%
The project began to scale systematically again, rather than through constant restructures.

Force majeure
In mid-December, a critical situation occurred — Google blocked Merchant Center due to suspicion of misleading.
Unblocking lasted almost until the beginning of February.
A large segment of active sales was lost. But the account was fully restored, and work continues.

Conclusions
- advertising does not tolerate chaotic restructures.
- each "new structure from scratch" pushes the system back.
- data and stability are more important than loud promises of rapid growth.
And most importantly — sometimes the best indicator of work quality is when the client returns two years after three agencies.

Vadim_Bezkorovaynyi
Google Certification

Contextual Advertising

received a certificate in launching search campaigns in Google Ads

viktoriia_manukova
268 USD
Reduction of purchase costs and increase in sales volume.

Contextual Advertising

Support and optimization of Google ADS for the online store.
Reduction of conversion cost (purchase) and increase in the number of sales through the cart.
(Price per order through the cart / Expenses / Turnover / Number of completed carts)

… #analytics #google #Shopping #ppc #GoogleAdwords

avals_net
Advertising setup for dentistry (implantation/orthodontics)

Contextual Advertising

Set up and optimized Google Ads (Search) contextual advertising for dentistry (implantation/orthodontics). The task was not to "gain clicks," but to obtain real appointments and income, so the work was done through demand segmentation, precise queries, and quality control of inquiries.

Platform: Google Ads - Search (contextual)
Format: hot queries for procedures + separate queries for consultation/initial examination
… Tracking: conversions (call/appointment form) + quality control of inquiries

What was done:
- Analyzed demand and divided audiences by intent: hot queries for specific procedures vs people needing a consultation
- Set up campaign structure by directions (implantation/orthodontics) + ads tailored to specific patient pain points
- Processed negative keywords and regularly cleaned search queries to avoid wasting budget on random clicks
- Tested several combinations of "offer + message": consultation/initial examination, examples of results, trust in the doctor
- Simultaneously enhanced conversion: messaging on landing page/profile, focus on quick processing of inquiries (callback, confirmation, appointment)
- Optimized campaigns for sales and income, not for "cheap leads"

Result:
Advertising budget: $760
Applications: 38 (CPL $20)
Sales: 8 (CPA $95)
Income from 1 patient (treatment course): $1,380
Total income: $11,040
ROI: 1453%

#GoogleAds #contextual_advertising #SearchAds #dentistry #lead_generation #implantation #orthodontics #performance_marketing

Roma_Seych

Contextual Advertising