Contextual Advertising
982-
400 USD Dentistry
Contextual AdvertisingClient's requests:
- launching contextual advertising;
- promotion on Google Maps.
… What was done:
1. launched search and local advertising on Google;
2. filled in points on Google Maps and launched advertising on them;
3. campaign optimization by changing strategies;
4. setting bids and adjusting budgets.
Results:
Advertising budget 238,000 UAH.
received 900 leads
cost per lead 264 UAH.
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668 USD 13 inquiries in 2 days for escort services in the UAE
Contextual AdvertisingProject and Goals:
A marketing campaign was conducted for escort services in the UAE. The main objective was to increase the number of inquiries from the target audience while addressing the challenges of a gray niche.
… Challenges:
The campaign dealt with a niche classified as gray by advertising platforms, which posed a high risk of account suspension. The primary difficulties included adhering to the strict rules of platforms while attracting a relevant audience.
Steps Taken:
1. Targeting was set up for a premium audience.
2. Creative materials were developed.
3. Retargeting ads were launched to re-engage users who showed interest but didn’t complete the inquiry.
4. Various ad formats were tested and adapted to platform rules to minimize the risk of suspension.
5. Rapid budget optimization was implemented to achieve maximum efficiency within a short timeframe.
Results:
Number of inquiries: 13 in the first 2 days of the campaign.
The campaign demonstrated that it’s possible to attract clients effectively within a gray niche by complying with platform rules and leveraging precise targeting.
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Google Ads Apps Certification
Contextual AdvertisingGoogle Ads certification for the promotion of apps.
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Google Ads Display Certification
Contextual AdvertisingCertification of Google Media Advertising.
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Google Ads Video Certification
Contextual AdvertisingGoogle Ads Video Certification from YouTube and Google Video.
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6 USD Advertising Creatives
Contextual AdvertisingAdvertising Creatives in Style: Barbie
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Property of 304 ice
Contextual AdvertisingThe task:
Increase the number of targeted leaders from contextual and targeted advertising
Reduce the cost of the leather by 30%
Advertising campaigns by positive results
…
The Decision:
1 . Strategy
Search and smart campaigns were launched in Google Ads, where the semantics for the purchase of a apartment was detailed, as well as requests for competitors names were added.
2nd Semantic
Since we were targeted only to Poltava, we have developed a full range of keywords, from high-frequency to DSA campaigns, to pick up a new semantic.
Three Optimization
For better optimization, we have set the tracking of entering calls and the tracking analytics to track the quality of leads.
The Results:
Leads: 304 The cost of leads: 475 UAH.
Case: HTTP://surl.li/rayvv
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150 USD Google Ads Sushi Restaurant
Contextual AdvertisingContext Advertising
All information in the PDF file
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Packaging
Contextual AdvertisingThe company is engaged in the production of packaging for restaurants.
Packaging for fast food. Sweets and other things
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Building Campaign
Contextual AdvertisingSpecialization in the sale of construction materials. Opts and dishes.
The purpose of conversion up to 200 UAH
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ROAS 953% | Google Ads | Internet Store of Luxury Beds
Contextual AdvertisingStatistics before the start of cooperation with me: purchases - 66; CPA - 9.70$; income from the basket - 4754$; average cost of the basket - 72$. Results after the start of cooperation: purchase - 54; CPA - 17$; income from the basket - 8787$; average cost of the basket - 162$.
What have I done? Optimize old commercial campaigns. Create new commodity campaigns with the maximum efficiency. It significantly increased the average check and ROAS.
… Link to the case: http://surl.li/psjhd
#GoogleAdWords #GoogleAds
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Google Advertising for the online store of nail lakes
Contextual AdvertisingMy main task was to improve the effectiveness of existing advertising campaigns. At the time of cooperation, the customer received 50 applications a month, but the desired amount was 250.
Six months have passed since the launch of the advertising account until the time the case was written. During this time, I have increased the number of transfers to the account more than 11 times. I started with 48 (50) conversions and now came out to a stable index of 555 orders per month. The maximum number of conversions is 752 orders.
… Results: ROAS 1000%, 555 stable applications per month
Reference to the case: http://surl.li/psdut
#GoogleAdWords #GoogleAds