Good afternoon. Topic: "Targeted Advertising on Instagram".
Task description:
I am looking for a targeted advertising specialist to set up an advertising campaign on Instagram. The goal is to attract new students to the children's football school "Jeyran" (Almaty) by signing up for a free trial training session.
What needs to be done:
Set up targeted advertising on Instagram aimed at parents of children aged 4-13 in Almaty.
Develop advertising creatives (visual materials + advertising texts).
Launch and test the ads, ensure optimization based on results.
Track conversions (sign-ups for free training sessions).
Set up retargeting (for the audience that visited the website/Instagram).
Target audience:
Parents of children aged 4 to 13 living in Almaty
Interests: children's sports, football, active recreation, child development
Geotargeting: Almaty and nearby areas
Ad formats:
Video (short dynamic clips from training sessions)
Carousel with photos and text
Stories with a CTA button ("Sign up for a free training session")
Key USPs (unique selling propositions):
First training session – FREE
Coaches with UEFA licenses
15+ branches throughout the city
Children participate in tournaments, summer camps, and training sessions
Links for work:
Our website – fsjeyran. kz
Instagram – @ jeyran.football.school
Important!
Campaign optimization after the first days of work
Setting up analytics (Facebook Pixel, UTM tags)
Development of hypotheses and A/B testing
Expected result:
Increase in the number of applications for free training sessions
Increase in brand awareness of the school in Almaty
Reach the target audience of parents
Advertising budget is discussed separately.
Campaign launch deadlines: as soon as possible.
I look forward to your proposals and case studies!