Contextual Advertising
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Online shop for the sale of butterflies
Contextual AdvertisingOnline shop for the sale of butterfly:
Context Advertising
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Certificate of Google Analytics
Contextual AdvertisingCertificate of Google Analytics
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The “Tokarny Works” project. Reduce the price of the click.
Contextual AdvertisingNisha: tocarno-freserní práce (metal processing)
Duration of execution: 3 days
Purpose: to lower the cost of the click in Direct on search, create a campaign for the RSI
The work done:
… The project has already been taken with working campaigns in Direct. The customer set the task to lower the price of the click, as well as to create the RSI for the campaigns. The deadlines are short, without further knowledge. Rapid launch.
1 . First of all, we analyzed the existing campaign. It was decided to completely renew the whole semantic.
The 2nd Written new, more selling ads, titles as relevant to requests. In the advertisements, all possible expansions were used.
3 . I made a UTM.
and 4. It was RSI. For the basis they took the semantic for search and supplemented it.
On the second day of work in the campaigns, there was already a positive result in the form of a drop in the click prices in 2 times and below, the advertising became cheaper, the CTR became higher, the conversions became more, the customer was satisfied.
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Results of the campaign setting in Yandex Direct
Contextual AdvertisingOne of the examples of our work in the search for Yandex Direct. As a result of the setting of the campaign, we have achieved the goal - to get a lot of conversions at the lowest price and also pay attention to the CTR indicator.
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The Ecommerce. Nisha is a female dress. Optimization of CPO
Contextual AdvertisingWhat was:
1,100 transactions per 500r. Every one for RSI. These investments were ineffective.
2.I am in bad mood,with bad announcements and shows on bad places.
How it happened:
… In February we reached our goals.
We received the required amount of sale at the price of 250p. Everything is even better than planned.
What they did:
1.With the help of the tools, web analysts identified all keywords with expensive transactions and cut a budget on them, re-distributed it into more "successful" keys.
I analyzed RK on RSI.
Thus, with the help of the analysts, they identified the most conversion regions and copied the RCs by these regions, so that in each individual to control the price of the click, which also to reduce the costs.
Adjust rates by gender and age of the target audience on mobile devices.
Notifications and images in the RK for the RSI have been completely re-written and changed. The behavioral and thematic models of targeting were used in the RSJ.
They expanded semantics to the RSI, set up a retargeting campaign.
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Adwords Context Advertising
Contextual AdvertisingAdwords Advertising of Google
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Certificate of AdWords
Contextual AdvertisingCertificate of AdWords
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Optimization of paid traffic. Window
Contextual AdvertisingOptimization of paid traffic on LP. Monthly comparison is the window theme.
- Conversion increased by 35%, by ABS. 49% increase, with a 25% budget increase
The cost of the leather decreased by 25%
… The behavioral factors:
The The rejection index dropped by 2.4% with total traffic growth by 10%
The The average time on the station (LP) - a 23% increase compared to the previous month
#context #advertising #optimization #ppc #AdWords
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22 USD Context Advertising - Insurance
Contextual Advertising80% increase in time of session
- Conversion indicator, and in ABS. The value increased by 40.3%
The rejection rate dropped by 8%, with a slight increase in visibility.
The depth of viewing on the site increased.
…
#context #advertising #optimization #ppc #AdWords
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Certificate of Google Adwords
Contextual AdvertisingGoogle Adwords Advertising Certificate in Search for Advanced Level and Google Adwords Advertising Certificate in Context Media Network for Advanced Level
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18 USD RK in AdWords - The Castle Store
Contextual AdvertisingThe standard setting of the advertising company in Google AdWords - 500 UAH.
Internal (partly) optimization of the store:
1) Title
2) Description
… 3) Keywords
of 300 UAH.
RK for 2014.
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Meta Ads | Lead Generation | Premium Residential Complex
Contextual AdvertisingWhat we did:
Gradually adjusted the targeting
Conducted a deep analysis of competitors
… Developed a series of creatives in various formats
Results:
In 3 months of work, reduced the cost per lead from $7 to $4.7
The conversion rate increased by +8.2%