Contextual Advertising
982-
500 USD Promotion of the Google food delivery app uac
Contextual AdvertisingCase Google ads / Google UAC
Received 908,000 UAH profit for a sushi delivery app
About the project
… Fire Sushi - sushi delivery in the city of Khmelnytskyi has a website, app, and offline point.
Main task
The client developed an app for Android and iOS, need to test traffic channels and find out the cost of installation and purchase.
What was done?
Based on past experience, only promotion of the Android app was taken
iOS is promoted well to a wider GEO-location or through Meta ads
Divided the campaign into 2 groups of ads, search advertising and Google UAC
Developed banners, main offer: Install the app, place your first order, get a roll as a gift
General figures
Invested - 66,820 UAH
Number of installs - 4,384
Cost per install - 15.24 UAH
Number of unique orders - 1710
Cost per unique order - 38 UAH
Profit - 903,017 UAH
ROAS - 13.5
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Google ads for food delivery ROAS 9.7
Contextual AdvertisingGoogle ads case
Earned 1,430,000 for sushi delivery
About the project
… Mia Sushi - sushi delivery in the city of Khmelnytsky, 2 offline points
They have an application and a website
Main task
Increase the number of orders from the website through warm and cold campaigns
CPI up to 45 UAH per purchase
What has been done?
It was on this project that we tested the strategy that we will implement further
Brand search
Competitor brand search
Search for commercial requests (2 campaigns)
R-max on promotions and offers
CMS banners for remarketing
Thanks to this structure, we do not lose % of impressions in search and cover maximum Google channels for both warm and cold audiences
Together with the client's designer, we developed over 120 banners
General figures
Invested - 147,000 UAH
Purchases - 4300
Cost per purchase - 34.18 UAH
ROAS - 9.7
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9 USD by teplolux.com
Contextual AdvertisingAfter setting up and launching contextual advertising, I took over remarketing. I am a fan of statistics. I don’t like animation. Not because it’s an additional robot, but because the animation adds ads of a “playability.” In my opinion, this deviates and the concentration of attention on the essence of the advertising offer is diminishing. I always keep my clear position when developing banners for Remarketing.
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After setting and launching contextual advertising, I took for remarketing. I am a fan of statistics. I really don’t like the animation. Not because it’s an additional job, but because any animation adds ads of a certain “growth.” In my opinion, this distracts and the focus on the essence of the advertising offer is decreasing. Therefore, when developing banners for Remarketing, I always adhere to my clear position.
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22 USD Declining Merchant Center (Blocking Merchant Center)
Contextual Advertising#Deblocking #MerchantCenter
For a decision on blocking the #Merchant Center, the following recommendations were given: check the version of the site in Russian and Ukrainian languages. The version in Ukrainian was Russian. This is why the system blocked the account. Other problems were also found on the site. After the problem was corrected, the check passed successfully and the site was unblocked.
Contact me with the task, we will find the reason for #blocking your account.
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Blocking the #marchant center #introduction, #creation facts.
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33 USD Configuration of conversions for: HOROSHOP, PROM, OPENCART, WORDPRESS
Contextual AdvertisingConfiguration of conversions for: HOROSHOP, PROM, OPENCART, WORDPRESS, etc.
The amount of purchases, the amount of purchases, etc.
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89 USD Advertising on Instagram Ads
Contextual AdvertisingPromotion of business in Instagram
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Discovery of Merchant Center Next
Contextual AdvertisingDiscovery of Merchant Center Next
Nisha: car parts
Deadline: 12 days
… Reasons for blocking: introduction to oman
3 site checks have been carried out (the first two in the form of a broken audit - the primary and checking how the customer corrected the errors; the third - the final checking after all editing)
Also an appeal was submitted for the linked Google Ads (this was done in the format of an additional improvement of results), but the appeal was considered very long due to previous problems with the advertising office by the customer, so Merchant was linked to another account and further launched PMAX.
As a result, everything works successfully without limitations.
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Google Ads and Meta Ads. The premium clothing store.
Contextual AdvertisingThe Case 2. Google Ads and Meta Ads. The premium clothing store.
The purpose:
Roosevelt 5.
…
The Results:
Roosevelt 9.
ROAS Meta Ads > 9.
Google Ads is 10.
Since the budget allowed to use a broad strategy, they decided to launch advertisements in both Google Ads and Meta Ads to the goal.
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Google Advertising and Analytics Certificates.
Contextual AdvertisingGoogle Advertising and Analysis exams show the availability of relevant knowledge.
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300 USD Google AdWords Advertising for SuperBus
Contextual AdvertisingThe site was made (as well in the portfolio), now I want to share the results of setting and Google AdWords advertising robots on the first day of launch.
I will tell you more in detail about the niche of passenger transfers: customers very rarely leave applications through the form, in 90% of cases they immediately call or write in messengers (this is why I added all messengers to the site and separately on the head page).
… I want to note that conversions which are marked as from direct measures are also conversions with advertisements, because the site is used only in Google advertisements and 03.03.23 the first time blocked advertisements - that is, there are no other sources of traffic.
It was spent only 400 UAH. The number of requests, calls and beasts in messengers - indicated on the screenshot :)
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223 USD Google Ads Settings That Brings Profit
Contextual AdvertisingTell me about your project in the messages.
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400 USD Sex shop (Target + Google)
Contextual AdvertisingWhat creatives are used?
Since the Instagram site has strict rules regarding the sex shop, they tried to use creatives with remote stickers on this niche.
… The hypothesis with Instagram traffic was rejected in two weeks of attempts. Not working with permanent blocking and change of accounts
What audience was used by Google?
- For the beginning, I gathered traffic on the site to accumulate the audience of remarketing. Connected GA4 and pixel (shop on the prom site)
A wide audience
by p.s. The table was filled with only one side of the marketing, the orderer did not find time(
data for sale were provided in personal dialogue, if necessary, I will send in personal message
Advertising budget – $419,17
The walls - 103
The sale is made - 57
Price of sale: $7.35
The average check is $24.81