Contextual Advertising
982-
Internet store of gadgets and accessories
Contextual Advertising
How to Reduce Conversion Prices by 42% by Optimizing Advertising Accounts and UX/UI Sites
About the project
Internet store of gadgets and accessories
… The task
Increase the number of applications and decrease their cost
What was done
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click
Creation of search campaigns
Processing of Extensions
UI / UX Design
1 . Modified form
UI / UX Design
2nd Added the back call button to the main screen
UI / UX Design
2nd 1Change of the product card (visually divided the order buttons)
The Results:
Click price reduction by 6.22%
Increase of conversions by 6.86%
Reduction of conversion price by 42.93%
Increased conversion rate by 64.17%
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Online shop of clothing and accessories
Contextual Advertising
5 transactions per day by 33 grn. Context of Google Advertising
About the project
Online shop of clothing and accessories
… The task
Increasing sales in the online store
What was done:
Create and set up Google Merchants account
Creating and setting a Google Ads account
Installed by Google Analytics
Connected accounts
Segmentation of goods
Minus Words
Optimize the price of the click
The Results:
Number of clicks 16 376
Cost of 5 043,18 UAH
income 104 748,67 UAH
profitability of advertising investments 2077,04%
The cost of attracting the customer is 33.40 UAH.
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Internet shop hydraulics for special engineering
Contextual Advertising
What can I get for 37.67 GN in the subject of the repair of a specialist?
Well, warm customer!
… About the project
Internet shop for hydraulics.
The task
Attracting customers through Google Ads channel
What was done
Create the account structure
The core of requests
A detailed grouping.
Add a minus word.
have made expansion
Set the goals
Create a dynamic remarketing campaign
Set up a trade campaign, set up priorities
The Results:
The average price per click is 2.83 UAH.
Number of clicks 3 877
The cost is 10 963,77 UAH.
Number of conversions 291
The price per conversion is 37.67 UAH.
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The online gift store: Google Ads
Contextual Advertising
Case by Google Shopping: 12.9 GN Values of Customer Attraction in Gifts
About the project
The online gift shop
… The task
Increasing sales by the online store
What was done:
Creating and setting a Google Ads account
Implementing Google Analytics
Create and set up Google Merchants account
Link of accounts
Segmentation of goods
Optimize the price of the click
Minus Words
The Results:
Number of clicks 25 546
The price is 1 032,88 UAH.
income 42 825,65 UAH.
profitability of advertising investments 4 149.7%
Transactions 80
The cost of attracting the customer is 12.9 UAH.
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Repair of US gadgets
Contextual Advertising
Efficiency indicators of the project
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The Technical Store
Contextual Advertising
Efficiency and Conversion in Adwords
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Customs Broker – Google Ads
Contextual Advertising
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Google Advertising Certification: KMS
Contextual Advertising
You successfully passed the exam and proved that you are able to create and optimize media campaigns in Google.
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Google Advertising Certification: Trading Campaigns
Contextual Advertising
You have proven that you have the foundations for creating and optimizing trading campaigns.
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107 USD Promotion of the site. Advertising of children's wheels
Contextual Advertising
It was:
The average cost of the click is 6.64 UAH.
CTR – 1.14 %
Conversions - 3.24
… The average cost of the conversion is 75.13 UAH.
It was:
The average cost of the click is 1.36 UAH.
CTR – 1.95 %
Conversions – 9.71
The average cost of the conversion is 50.42 UAH.
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149 USD Promotion of the site. chemistry
Contextual Advertising
It was:
The average cost of the click is 6.33 UAH.
CTR – 3.51 %
Conversions - 31
… The average cost of the conversion is 198,22 UAH.
It was:
The average cost of the click is 2.26 UAH.
CTR – 6.21 %
Conversions – 70.00
The average cost of conversion is 114.31 UAH.
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147 USD Promotion of the site. Development of sites.
Contextual Advertising
It was:
The average cost of the click is 10.61 UAH.
CTR – 1.82 %
Conversions - 11
… The average cost of the conversion is 150,61 UAH.
It was:
The average cost of the click is 1.57 UAH.
CTR – 2.16 %
Conversions - 18.25
The average cost of the conversion is 97,54 UAH.
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99AI & Machine Learning
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7AR & VR Development
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243Bot Development
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63C & C++
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84C#
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265Content Management Systems
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95Cryptocurrency & Blockchain
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177Data Parsing
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72Databases & SQL
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121Desktop Apps
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44Embedded Systems & Microcontrollers
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150Gaming Apps
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3235HTML & CSS
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27Java
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295Javascript and Typescript
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486PHP
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227Python
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82Testing & QA
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2462Web Programming
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34903D Modeling
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370AI Art
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2280Artwork
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7250Banners
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2051Business Card Design
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57Clothing design
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2027Corporate Style
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211Exhibition Booth Design
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572Icons & Pixel Graphics
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11655Illustrations & Drawings
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399Industrial Design
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656Infographics
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981Interface Design (UI/UX)
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6011Interior Design
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13683Logo Design
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890Mobile Apps Design
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1541Outdoor Advertising
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4163Packaging and label design
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1009Presentations
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9171Print Design
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2085Social Media Page Design
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43Type & Font Design
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4030Vector Graphics
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6VR & AR Design
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10534Web Design
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11AI Consulting
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1227Content Management
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38Customer Support
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20Cybersecurity & Data Protection
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60Data Processing
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75Enterprise Resource Planning (ERP)
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101Information Gathering
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668Online Stores & E-commerce
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12Payment Systems Integration
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93Tuition
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5005Website Development
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169Website Maintenance
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13App Store Optimization (ASO)
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982Contextual Advertising
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256Email Marketing
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223Lead Generation & Sales
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38Link Building
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53Marketing Research
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2Public Relations (PR)
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1195Search Engine Optimization (SEO)
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34Search Engine Reputation Management (SERM)
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651Social Media Advertising
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840Social Media Marketing (SMM)
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6Teaser Advertisements
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345Website SEO Audit
