Setting up Facebook/Instagram targeting for cleaning (Miami, USA)

Palm.

Greetings, Dmitry! Entering the overheated market of local services in Miami with static banners and a budget of $1000 for classic targeting is a sure way to burn through the advertising budget. CPM in the USA is huge, and standard lead forms generate very cold traffic.

I am a content funnel architect. I do not set up classic targeting and pixels because direct advertising only works as long as you pay Zuckerberg. I build systems (Selling Reels + Chatbot) that reduce the cost per lead (CPA) several times and create a long-term asset for local businesses.

How we will get cheap cleaning leads in Miami:

Traffic (Reels instead of banners): Static ads are becoming less effective in the USA. I write scripts for videos based on marketing formulas (pain points of busy professionals, moving). These videos organically attract the local target audience better and cheaper than targeting. You just shoot according to my specifications.
…
Automation (Chatbot): A person sees the video, writes the code word "CLEAN" in Direct. The bot responds instantly (in the USA, response speed is everything), qualifies the lead (finds out the ZIP code, type of cleaning, area) and provides you with a ready contact 24/7.

Answers to your questions:

English: I create marketing architecture and meanings. For perfect localization of scripts to American slang, I use a combination of neural networks (ChatGPT Plus + Claude), which gives a conversion rate higher than that of an ordinary translator.

Case of a local business: Implementing such a funnel for an offline clinic with a high ticket in 1 month resulted in 37 hot leads and reduced the cost per lead by 4 times (from $50 to $13). For the US market, where clicks are expensive, an organic funnel through a bot is the only way to radically reduce CPA.

Cost: I do not charge for the "first month of management and testing," I sell a ready-made system (packaging, bot, scripts). I can only provide the exact cost after I understand the volume of delegation you need.

I suggest not to waste $1000 on tests of boring banners.

Let's have a 15-minute call. I will show you for free the logic of the funnel that will automatically collect cleaning leads in Miami. When is convenient for you?

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Palm
My name is Nikita. I have been working with Meta Ads for over 6 years and help businesses turn Facebook advertising into a predictable growth tool.
No "twisting the budget and waiting for miracles" - only a systematic approach.
Advertising creatives are very important in lead generation, so I have trusted designers.
My cases:
Freelancehunt
📌If you want stable and controlled advertising - I suggest discussing your project in more detail.

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Palm)
Hello, English level B2, I cannot provide a certificate, but I would not mind a live check.
I have worked with the USA only with "Two Men and a Truck," locally in San Diego. I was involved in target auditing, but the check for project support did not suit the guys, and as I understood, they were not really looking for someone for a permanent position. Also, I am currently working with a similar company in Germany, "MaximUm Umzüge," different geo, but I have more than two years of experience related to this.
Most of the documents and correspondence with Two Men and a Truck are protected by our confidentiality agreement, but I can show both that and my personal tables, which were not provided in their reporting, meaning they are not subject to their confidentiality policy.
From the German company, I can show an existing landing page with SEO settings and tell you what we did specifically with their case, as we worked COMPLETELY from scratch.

Regarding the check: Depending on the availability of your unique selling proposition, branding, etc., the price for the initial target setup will vary, but generally, it ranges from $250 to $1000; I cannot be more precise.
The assembly of one creative, if we are talking about video: $40-120.
We will negotiate the management of the first month; I am looking for long-term clients, so this is in my interest, but if we are only talking about target support, it will be within $700 (If you are an active user of your business and will make active changes to the target twice a month), in other cases, less)

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Palm

Hello, Dmitry, my name is Maxim, I represent the marketing agency Talk.

We are engaged in comprehensive promotion of businesses on the Internet, in the market since 2015, working in areas such as: Google Ads, Meta Ads, TikTok Ads, Telegram Ads, SEO, SMM, website development.

We have experience in advertising and promotion in the US market, and we have specialists who speak English at a B2 level and above.

The service costs 500 dollars per month + advertising budget. The price already includes 5 static and 3 video creatives. Your budget is good for work. We can start with smaller amounts to test the campaigns, to see what works best, and then gradually scale up.
…
To begin with, I suggest we communicate, discuss the details of your project, we can conduct a free audit of your advertising account if you have already launched it, or prepare a launch strategy and forecast how many applications you can expect to receive.

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Palm

Hello!

Are you looking for a specialist who can help bring your product to the top — I am exactly who you need.

My name is Anton Lytvynchuk, and I have been engaged in targeted advertising for the second year now. I offer a comprehensive approach to achieve the most effective results:

🔹 Working with both cold and warm audiences
… 🔹 A/B testing to determine the best "offer + creative" combination
🔹 In-depth analysis of the target audience and competitors
🔹 Promotion strategy + step-by-step action plan
🔹 Reports every 5 days, so you are always aware of the results
🔹 Setting up Facebook Pixel for more accurate data collection and remarketing

I work for results. If after the first advertising campaign you see an effect — I will be happy to continue our cooperation.

I would be glad to discuss the details of your project. Write to me — I will respond as quickly as possible!

Sincerely,
Anton Lytvynchuk

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Greetings! Palm
I am a targeting specialist with over 2 years of experience in targeted advertising on Meta and TikTok. Before launching, I analyze the project and niche to launch ads with a clear understanding of what will lead to results, rather than just launching for the sake of it.
My list of services includes:
- Setting up advertising accounts
- Creating technical specifications for landing pages and creatives
- Developing sales funnels
- Setting up and optimizing advertising campaigns
- Setting up conversions and integrating with third-party services
- Maintaining reporting on advertising campaigns
… - Communicating with support if necessary
- Working with moderation
- Developing advertising strategies

In my work, I adhere to clear deadlines and an agreed schedule.
I would be happy to discuss your project in private messages after filling out the brief and determine the optimal option for collaboration.

Responses:
1. B1
2. I have experience working with Europe and Ukraine, but I have not worked with the USA.
3. In private messages.
4. My fee for my work will be $400, plus creatives which are paid separately.

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Palm.

I work with local services and cleaning (Ukraine, Kazakhstan, Dubai). In the USA, there are projects in related home-services niches — for example: sunny-fix.com.

English level — confident working, I write creatives and offers without a translator.

I will launch from scratch: competitor analysis in Miami, Pixel + CAPI, audience and creative testing, optimization for an adequate CPL in the first month.

Portfolio: https://averchenkov.online/portfolio
…
Ready to discuss details and KPIs.

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Palm
1️⃣ Level of English:
Upper-Intermediate / Advanced (C1). I work with clients from the USA, writing creatives and advertising texts without translators. I understand the specifics of the local service market (pain points: time-saving, trust, insured service, reviews, before/after proof).

2️⃣ Experience in the USA:
I have worked with local businesses: cleaning services (Texas), moving company (New Jersey), HVAC (Florida).
For cleaning:

CPL: $18–32 (lead form)
…
CPL: $25–40 (website conversion)

CTR 2.5–4%

Main triggers: “licensed & insured”, “same-day service”, “flat pricing”.

3️⃣ Relevant cases (Western projects):

Cleaning (TX) — 73 leads/month, CPL $24

Moving (NJ) — 112 leads/month, CPL $29

Home services (FL) — stabilization of CPL from $45 to $26 over 6 weeks
I can send detailed screenshots privately.

4️⃣ Cost of work:
Setup + Pixel/CAPI + analytics + creatives + 1 month of management — $700
(within your budget of $1000 for advertising — this is enough for testing 3–5 audiences and 6–8 creatives).

🔹 What I will do:

Competitor analysis in Miami

Building the structure of tests (interests + broad + retargeting)

6–8 static creatives + texts for the US market

Optimization for quality leads (not just applications, but relevant inquiries)

I am ready to discuss the details and start within 3–5 days after agreement.

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Palm.
Dmitry, good afternoon!

My name is Andrey, I am a media buyer with over 3 years of experience in Google and Meta Ads and I know exactly how to effectively use this tool to attract clients in your niche.📈

Would it be convenient to have a short online meeting soon? During it, I will show examples of real results from projects in your niche. And we will agree on the terms.

Google Ads: Advertising for a washing machine repair service
https://traffic-wave.notion.site/Google-Ads-2f21dd3406af8002bfa3edb7509e0e50?source=copy_link
…
Google Ads: Advertising for car rental in Kyiv
https://traffic-wave.notion.site/Google-Ads-2f21dd3406af80e5809ef704c9e63fac?source=copy_link

Sales of B2B and B2C home goods, cleaning products, chemicals
https://traffic-wave.notion.site/2-2-2f31dd3406af8010b497e193cac75fae?source=copy_link

Woodsystems: scaling lead generation without loss of quality — $35 per application
https://traffic-wave.notion.site/Woodsystems-35-2f31dd3406af807b9c58d60e19f5c148?source=copy_link

About myself in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average duration of cooperation
- Average ROAS of projects - 350%
- Average budget in work - $10,000+

I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a good day!

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👋Hello!
We are AnnaKonda Digital AI. We specialize in targeted advertising that helps businesses acquire more customers without "draining" the budget.

🎯 We work with analytics, create audience segmentation, and select creatives that truly convert. Our approach is effectiveness and transparency in every campaign.

📩 Let's discuss the details — we will offer solutions tailored specifically for your business.

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Good day
8 years of experience in Targeting
In the USA, I manage Carholer, Glamping, Hollywood Laser Hair Removal
-
PORTFOLIO targeting specialist Facebook Instagram
Machines
https://www.youtube.com/watch?v=KGNvt7XMszE&t=225s
Lawyers
https://www.youtube.com/watch?v=OR6XqbZxYYk&t=2s
… Spine Medical Center
https://youtu.be/FEIcfEdbT-w
Narcological Clinic
https://youtu.be/AClCKUcxmpw
Dentistry
https://youtu.be/FjC4gTruADg
Lingerie
https://youtu.be/FEgZ_G_VvJQ
Paintings
https://youtu.be/vNp5DzdX2b8
Real Estate Montenegro Germany
https://youtu.be/9aaiP5X_AN0
Telegram channel Amoeba
https://www.youtube.com/watch?v=CBj1rXWuizY
Shopify
https://youtu.be/KZKk9KQWU9g
CRM AmoCRM BITRIX24
https://youtu.be/fWag9LOvXIQ
Tourism
https://youtu.be/v-Fm8ULRu-8

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Good day, Dmitry. I am interested in your project and ready to take it on.

— I have been working in the field of targeted advertising since 2019.

— I have experience working with 20 niches.

— I focus not on improving numbers in the advertising cabinet, but on increasing your income.
— The average duration of clients working with me is 6 months.

… Let's discuss the details of your project and the goals you want to achieve. I will be waiting for your message.

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Hello 🤝

I will set up and launch lead generation for your cleaning services, and I have experience working with US-based projects.

The work begins with getting familiar with your company, followed by competitor analysis and setting up Facebook Pixel / Conversions API for tracking leads. I will build audiences, run tests, and find the best combinations. For each ad campaign, I will create creatives and write ad copy. After testing and preparation, I will optimize campaigns, manage the budget, and explore new engagement opportunities.

Everything you need is included in the price since this is a comprehensive approach. Even if contacting support is required, it’s all part of the service.

Could you share the website where the Facebook Pixel / Conversions API will be set up?
… What platform is your site built on?
Also, I’d like to see your social media pages if possible.

PALM🙃
Hello. My English level is intermediate, but it will definitely be enough for work and creating creatives for advertising.
I have experience working with the USA, we launched a test startup for dropshipping, products on Shopify.
The cost of services for your project with your workload and budget is $650. This includes complete advertising management:

Here are the approximate stages of work:
• Creating an advertising strategy.
• Writing texts for advertisements.
• Creating scripts for videos.
… • Creating advertising layouts.
• Setting up hypotheses in the Facebook Ads Manager.
• Creating lead forms, quizzes.
• Connecting application reception through Apix-drive to Telegram.
• Setting up Facebook Pixel.
• Daily management of the results table, weekly reports on the work done.
• Monthly report, KPIs for the next month.
• Uploading the feed and creating a catalog.

I will be waiting for your message. The goal of my work is your sales, not just setting up ads and cheap clicks!

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Palm.
Hello!

Answers to your questions:
1. English level Intermediate/B1

2. Experience with the USA GEO:
I have worked with the moving niche, I can send a more detailed case in private messages. I also have experience in cleaning, but that is a different GEO; I can send that as well if you are interested.

… 3. Relevant cases:
Great Job Moving and Storage (https://gjmoving.com/) Reduced lead cost from $45 to $22 through funnel optimization in Facebook Lead Forms.

My strategy for your project:
- Technical part: Setting up the Conversions API is mandatory for the USA to avoid losing 40-50% of data due to iOS.

- Creatives: In Miami, "polished" banners perform worse than live photos of the process (Before/After) and videos with real cleaners. I will focus on trust and safety.

- Audiences: Besides interests (Property Management, Relocation), we will test Broad on specific ZIP codes; Meta's algorithms in the USA currently find clients best this way if the creative "hits" the pain point.

Do you already have a ready website with the Pixel installed, or shall we start with lead forms inside Facebook?

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Palm.

Brief and to the point.

We are engaged in launching and managing advertising on FB and Instagram, including for local businesses in the USA. The cleaning format for Miami and the suburbs is clear, we have worked with such projects.

Confident working English. We write texts and creatives ourselves, without translators, and understand the specifics of the American local services market.

We have experience with the USA, including with local businesses.
… We are ready to show cases of Western projects:
Right now we are running a targeting project for the USA (product) - https://docs.google.com/document/d/1a20arA9YkIomE-8rgRorWN-ga7G69paX2xzvfHyNE1k/edit?usp=sharing
Or also in English, advertising for moms in Florida (test first launch of promo) - https://docs.google.com/document/d/15gGqJDKSl53s46AML4LcTIwE5SIUZH8jt-yGnwg1SQI/edit?usp=sharing
Some cases of targeting in the West here - https://docs.google.com/document/d/1Gr0gAn2MP7M2gXpPmnZs0uaqbEuR4KHgE1qkokcvPSw/edit?usp=sharing
Regarding the terms.
We work for a subscription fee of $500 per month.
This amount includes everything:
competitor analysis
Pixel and CAPI setup
audience collection
preparation of creatives and texts
launching and testing campaigns
optimization and management of advertising

We are ready to take on the project and launch advertising for the US market.

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Palm. Hello, Dmitry, I have been working with Meta Ads for over 7 years, managing budgets up to $600 a day and various markets: USA, Canada, Ukraine.

My real level of English is B1.

I have experience in the USA and Canada in the areas of Windows & Doors replacement; Basement Renovation; Kitchen Remodeling, Flooring, as well as: catering, creating digital portraits, insurance, etc.

Briefly on the results

Basement Renovation:
… - 562 leads at $26.61
- 214 targeted leads at $69.88
- $14,954.14 investment in advertising

Windows & Doors replacement:
- 282 leads at $111.56
- 96 targeted leads at $327.70
- $31,459.03 investment in advertising

Kitchen Remodeling:
- 273 leads at $30.88
- 82 targeted leads at $102.80
- $8,429.40 investment in advertising

Flooring:
- 34 leads at $37.21
- 7 targeted leads at $180.75
- $1,265.24 investment in advertising

I handle everything turnkey, including creatives. I focus primarily on the return on advertising investments, provide daily reporting, optimize budgets, and scale working relationships.

My experience is highly relevant, so I would be glad to meet and start with a competitor analysis in your location.

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Hello! I have carefully reviewed your project and am ready to start working. I guarantee quality and timely execution.

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Good day! I am interested in your project and would like to propose a 15-day trial period for $200. During this time, you will be able to see real results from my work.

Minimal costs - maximum efficiency. There are successful cases in product niches and the service sector. This is an opportunity to increase your sales with a professional marketer who works for results.

Interested in the offer? Write to me in direct.

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Good day. I have experience working in your niche.

As for English, I can write text for an advertisement targeting the US market without any problems. Here, English is not as necessary as understanding the niche and the market. I work with local services where the correct presentation of the offer and understanding the client's pain points are important.

Experience with the Western market.

8 months of work with DBS Service in Prague, Czech Republic.
Niche - cleaning and technical services.
Geo - English-speaking expat audience and local market.
… We launched TikTok Ads, Facebook Ads, and Google Ads.

What we did:
Lead generation through Facebook Lead Forms.
Applications in direct messages.
Calls.
Separate bundles for different audience segments.

During the work period:
We established a stable flow of applications.
Optimized CPL through audience and offer testing.
Scaled working bundles.
Worked with retargeting and follow-ups.

I also have experience working with local services in competitive niches:
Cleaning.
Repair.
Service companies.
The main focus is always on the cost of the lead and its quality.

Regarding your project in Miami:

What I will do:
Competitor analysis in Miami.
Analysis of their creatives, offers, and advertising structure.
Pixel setup.
Audience collection for relocations, homeowners, busy professionals, and other relevant segments.
Preparation of banners and texts for the American market.
Launching tests and active optimization during the first month.

A budget of $1000 for testing is reasonable for starting.
It is possible to achieve a clear lead price with the right structure.

Write to me, and we will discuss all the details of your project.

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Hello!

We are an officially registered Web Studio specializing in turnkey website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

We are ready to take orders and execute according to your wishes.
Write in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.

Have a nice day :)

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"Palm"
Hello, I have very good experience working with the market in America and Canada, I work with a cleaning service company for cleaning and dry cleaning, I also work with beauty salons, flower shops, kindergartens, and a renovation company in Toronto, I can provide my portfolio in private, I work on creatives independently, my work includes a complete analysis of the niche, strategy, funnel, writing texts, creating creatives, launching ads, and reporting, I would be happy to tell you more in private, feel free to reach out📩

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Dmytro, good day!

👋 I already have experience in your and similar niches, so I will be able to quickly find solutions that are suitable for your business and lead to results 💥

🤩 The results of my clients:
Computer store (VERSUM) – earned 4,199,456 UAH with an investment of $8k
Women's clothing store (Garni) – earned 354,690 UAH in 2 months, with a budget of $1000
Food delivery (Papa&Mama) – earned 1,883,709 UAH with us at the beginning of the war
Android app (Crypto) - 13,532 installs at a price of $0.23
…
📞 I suggest we get straight to business and discuss specific actions to achieve results in your project

I will be waiting for your message!)

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Hello! I am writing on behalf of Vlokh Agency. I am Sasha, the communication manager in Yevheniya Vlokh's team.

I have reviewed the task description. We have worked with various niches and business formats, so before starting, we always understand the context rather than fitting solutions into a template.

Often the request looks like "need SMM," but the real task is to generate leads, sales, and marketing ROI. If it is convenient, we can briefly discuss the details in private.

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Hello. I can help with advertising. I have experience working with the US market in various niches. I am currently managing several campaigns in that direction. I can also help with Google advertising. If you are interested, write to me. I guarantee quick setup and launch.

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Palm.
1. I confidently read and work with technical and marketing literature in English. For creatives and final proofreading, I have assistants with conversational level skills who adapt texts to a lively American style. Therefore, the texts turn out to be native.
2. I have experience working with the US geo and local services. I understand the specifics of the home services market — emphasis on trust, reviews, guarantees, before/after, clear offers, and quick responses.
3. I can send case studies on Western projects in private messages (2-3 relevant examples with figures).
4. The cost of setup + creatives + the first month of management is $700.

I am ready to propose a test structure for a budget of $1000 and immediately outline a launch plan for the first month.

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