Hello! We are launching a new marketplace and are looking for an experienced team (agency or a cohesive team of freelancers) to take on the full cycle of marketing from scratch: from pre-launch strategy to a stable flow of customers. The tasks are divided into two key areas:1. B2C Direction (Attracting Buyers) Goal: Bring active buyer traffic to our marketplace. Tools: SMM, targeting (Meta/TikTok), contextual advertising (Google Ads), and other effective sources.2. B2B Direction (Attracting Sellers) Goal: Attract sellers (merchants) who will purchase tariffs for trading on our platform. Tools: Google Ads, LinkedIn, Meta Ads, lead generation. Payment Terms for B2B: For this direction, we want to build the work based on PPC / Pay per Client (payment for results). Each tariff successfully purchased by a seller = fixed bonus or % for your team.What needs to be done at the start (Stage 0): Pre-launch Strategy: Plan a marketing strategy to warm up the audience and gather a base (leads) even before the official opening of the platform. Budget Planning: Calculate the necessary marketing budgets and projected customer acquisition cost (CAC/CPL) for both directions. Marketing Moves: Propose creative mechanics for a quick start (promotions, referral programs, special offers for the first sellers).Who we are looking for: A team with experience in promoting marketplaces, E-commerce, or complex B2B/B2C projects. Specialists who can calculate numbers (ROI, ROMI, CPA, CAC) and work with analytics (Google Analytics 4). Those who are ready to work based on KPIs and a results-based payment model (for the B2B segment). Please indicate in your response: Cases in the field of marketplaces or E-commerce (if any). Your working conditions (fixed fee for B2C direction + vision of Pay per Client conditions for B2B). What would you start with in preparation for the Pre-launch stage? We look forward to your proposals!
We are looking for a specialist with experience in the B2B sector who can build, configure, and optimize sales funnels, as well as has practical experience in cold lead generation for IT services (website development, PPC, optimization, etc.). Within the project, it is necessary to: Analyze and create funnels: optimize current customer acquisition channels and develop new effective connections. Generate leads: find potential clients. Maintain reporting: record results in the CRM system.Initial tasks: Process the existing database of companies. We are looking for a person for both part-time and full-time.Advantages: Experience in IT marketing or digital agencies. Understanding the specifics of selling development and SEO services in the markets of Ukraine and/or the EU, USA.